It’s here again – The Boston Filene’s Basement Running of the Brides. The Filene’s Basement Annual Bridal dress sale has been in existence since 1947 and like any other consumer-oriented tradition, has garnered a reputation for attracting an aggressive crowd. This is not a spectator sport – you will certainly need team preparation and planning. Your best bet is to arrive early. The doors of Filene’s Basement won’t open until 8am, but the true bridezillas are camped out by 6am. The queue forms and you can typically expect it to snake around the corner. Every last engaged-to-be-wed woman will be there, her bridesmaids and Mother of the Bride in tow.
The best way to prepare for the rush and get an early start is to be local. Alas, we have just the place for you. The Clarendon Square – a small Boston boutique hotel is just blocks away and is offering stylish suites to participating brides-to-be the evening before the “Running of the Brides.” Book a stay for February 18th at www.clarendonsquare.com and mention this promotion and stay for only $100 (a $198 value). Your stay for two (bride + maid or honor, MOB or fashionable friend) includes a private room with a queen sized bed and bathroom en suite. Good luck and may the best bride get the gown.